Reach Hub UI
2D design work for Virtalis, a UK-based company (England, Manchester).
When I started my role at Virtalis, I asked them to show me their products and platforms as little as possible.
The reason is simple: as a designer, you have the luxury of seeing a product with the eyes of a 1st-time user for a couple of times only. Then you start getting familiar with it, and, almost unconsciously, you learn how to circumvent and deal with all the UX issues affecting the product.
So this is how I approached the task of working on the Reach Hub UI, which included:
- Running UI/UX audits to highlight UI inconsistencies and usability issues
- Writing detailed reports to provide 1st-time user feedback and design recommendations
- Restyling already existing assets, UI elements and layouts
- Creating in-browser prototypes to provide design instructions
Before vs After
Due to higher priorities on the roadmap, we decided to go for a 2-phase UX strategy as this approach would allow us to maximise the resources for other projects and achieve a significant improvement in the short term.
So phase one would consist in:
Then, phase two would start with a series of UX studies such as user interviews, usability testing sessions and card sorting, and finish with a complete restructuring of the platform and its information architecture, user flows, UI layout and look-and-feel.
The following sections show the work I did for phase one, comparing the before and after of the Reach Hub UI:
PROJECTS page before
PROJECTS page after
LIBRARY page before
LIBRARY page after
Job Status Page
JOB STATUS page before
JOB STATUS page after
Create Project Page and Steps
CREATE PROJECT step 1 before
CREATE PROJECT step 1 after
CREATE PROJECT step 2 before
CREATE PROJECT step 2 after
CREATE PROJECT step 3 before
CREATE PROJECT step 3 after
CREATE PROJECT step 4 before
CREATE PROJECT step 4 after
Project Settings Page and Tabs
PROJECT SETTINGS - General tab before
PROJECT SETTINGS - General tab after
PROJECT SETTINGS - Visualisation tab before
PROJECT SETTINGS - Visualisation tab after
PROJECT SETTINGS - Access tab before
PROJECT SETTINGS - Permissions (renamed) tab after
PROJECT SETTINGS - Publications tab before
PROJECT SETTINGS - Publication (renamed) tab after
The Making Of
For this task, I recreated the Reach Hub UI structure directly in Webflow, implementing the design recommendations from my UI/UX audit and working on the new look-and-feel of the UI.
This approach allowed me to review and validate the design directly in the browser, giving a clear idea of its final rendering and responsiveness on different devices. Moreover, once exported, the CSS code would provide a valuable and easily readable reference for the front-end developers.
The images below show the restyled Reach Hub UI and its responsive design at different breakpoints.
Check out more works for Virtalis: